Supported by the tagline “Celebrate the movies in all of us,” the design is meant to evoke the emotional connections we all have with the movies. “Whether it’s a first date or a holiday gathering with friends or family, movies are a big part of our memory,” said Academy President Tom Sherak. “The Academy Awards not only honor the excellence of these movies, but also celebrate what they mean to us as a culture and to each of us individually.”
The artwork was created by award-winning graphic designer Anthony Goldschmidt, and Mark and Karen Crawford of the design firm Blood& Chocolate.
Posters will be available to theaters in the U.S. and internationally, along with a theatrical trailer, which will begin screening on January 6.
The 84th Academy Awards nominations will be announced live on Tuesday, January 24, 2012, at 5:30 a.m. PST in the Academy’s Samuel Goldwyn Theater.
Academy Awards for outstanding film achievements of 2011 will be presented on Sunday, February 26, 2012, at the Kodak Theatre at Hollywood & Highland Center®, and televised live at 7 p.m. EST/4 p.m. PST by the ABC Television Network. The Oscar presentation also will be televised live in more than 225 countries worldwide.
Click the poster below for bigger versions!