Last week, Entertainment Tonight debuted a sparse three seconds of footage from Captain America: The First Avenger, and everyone assumed an extend look or teaser trailer was soon on its way. But we’ve seen nothing yet. Now, word is that the impending trailer has been delayed.
Branding consultant and creative director Gregory Littley, who specializes in social media, fashion brands, and pop culture recently took to his personal Twitter feed with this message:
This ‘tweet’ shouldn’t raise concerns over the quality of the upcoming Marvel adaptation just yet. DirectorJoe Johnston has stated that he wants audiences’ first look at “Captain America: The First Avenger to be perfect. Fan reaction over Thor footage leaked from Comic-Con was less than positive. Marvel andJohnston are hoping to divert from any poor word of mouth, delivering something that instead gets the paying public truly excited.
There is no word on how long this delay may take. A first trailer is always the hardest to cut, as it sets up expectations for that long haul to the box office. After seeing how people reacted to the first Thor footage, Marvel and Johnston’s concerns over releasing a good teaser sound legitimate.
Captain America: The First Avenger comes to theaters July 22nd, 2011